Meet our Fleet | The Dashboard Feature

Vimcar’s Product Team certainly pursues great projects. Read this post to find out why our very own Nike and Lisa saw the urgency for the dashboard feature, and why our customers love it already.


Our product focusses on making the lives of Fleet Managers easier on a daily basis. Within our ever-evolving scope of features and services, we offer digital solutions to address some of the key pain points of our primarily SMB Fleet Managers. For example, through our applications, our users can monitor and control all fleet-related costs, such as fuel or maintenance expenses. In addition, they can access our simple vehicle booking system, drivers license checks and even route tracking and optimisation services. With a solution-focussed approach to our product development, we are increasing momentum towards achieving our goal to become the all-in-one solution for Fleet Management.


We sat down with Nike Oberemm and Lisa Burdeniuk from our Product Team recently, to gather some insights about how the team worked together on one of our upcoming feature releases: the Dashboard Feature.

We envision the dashboard feature being the most important overview for our Vimcar Fleet users, to feel a sense of control over all admin tasks, such as bookings or cost control, related to their company vehicles.”

– Nike Oberemm

The Idea

With a customer-centric product, we believe that it goes without saying, that our users should have a strong voice to influence our upcoming features. Through recent discussions, polls and customer interviews, our team recognised that our users were looking for a simple dashboard, that they could refer to regularly, in order to quickly and easily monitor all tasks and necessary actions within Vimcar Fleet.

Our Product Team had this feature on their radar for quite some time, as the increasing complexity of our product would demand an orientation point for our users. With the confirmation from research and customer feedback, Nike and Lisa initiated the internal design and development processes for the dashboard feature.

The Process

Below we visualised the development process of the dashboard feature, to show how Nike and Lisa progressed from exploring the customer feedback, to developing a first dashboard prototype. Our Product Team prioritises collaboration, and operates with a cross-functional approach. That being said, although Nike and Lisa were the main drivers behind the dashboard feature, they were also supported by other teams and specialists within Vimcar.


The Prototype

With the final designs and prototype ready, our engineering team is now in the process of building out the feature. In the meantime, we wanted to give you a sneak peak of what the feature will look like! Take a look at this example screen, which shows the odometer being updated within the dashboard feature.

With our ambitious plans to scale our SaaS business over the next few years, we are grateful to have a user base that is both willing and eager to share solution-focussed insights and feedback with us. Cheers to Nike and Lisa, and the rest of our driven group of specialists in our Product Team, that continues to prove how innovative thinking and cooperation enables great solutions.


The Team

Over the past couple of years, our Product Team has grown and evolved rapidly. At the end of 2018, the team consisted of just four full-time team members contributing to the growth and development of Vimcar’s range of products and features. Fast forward to the summer of 2020, and the team size has tripled, with specialists in Product Management, Customer Insights, Design and Quality Assurance. This diverse scope of expertise has enabled Vimcar to make incredible strides in recent years, especially with regards to the features and services we offer our users.

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